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Ass.-Prof. Dr. Tilo Grenz
| Titel | Reflexive Mediatization: The frictional interplay between Customers and Providers (KIT-WPS) |
| Typ | wissenschaftliche Veröffentlichung |
| Texte | Abstract: Following quantitative arguments of contemporary mediatization studies (for an overview Adolf 2017), we live in (western) societies that are characterized by the fact that nearly all social fields are permeated by information and communication media, with “digitization” being the most recent driver and influencer of this permeation (Finnemann 2011). Communicative action then unfolds in a world full of commercially designed digital objects (“digital material”, ref. van den Boomen et al. 2009; Flowers 2008). It has been further argued that these commercial objects are often appropriated in ways that were not anticipated by their creators. In order to improve the market success of a product user appropriation even intentionally is implemented by the producers in more and more cases (Silverstone/Haddon 1996).
The research in the fields of online poker and mobile application stores that is presented here mainly focuses on the non-intentional dimension of mediatization. At the core of the presented perspective lies the (ever-ongoing) frictional interplay between (digital) product development, marketing (offer), appropriation and adaptation, theorized as interplay of organizational construction and social construction. Behind this lies the interest in reconstructing different variants of such interplay in the context of recent economic and media change (for later results cf. Grenz/Eisewicht 2017). In order to come up with a first heuristically integration, the paper assumes that the interplay happens along two parallel axes – a more intentional (for providers) and a more non-anticipated that often unfolds as non-intentional action). |
| Autor*innen | Grenz Tilo |
| Datum | 2013-01-01 |
| erschienen in | Titel: IWPS KIT (Working Paper) |
| Ausgabe/Auflage | KIT Sociology Working Paper Series |
